In order for a business to be successful, it has to have a solid reputation. Clients need to have confidence that the service they are paying for is of the highest standard and quality. A company can spend millions on advertising, but if they do not have a solid reputation for dealing honestly and with integrity, and providing a top-class service, then no amount of fancy advertisements will attract business. It is well-known that a customer who has had a bad experience with a company will tell at least eight people about their negative encounter. Word-of-mouth is a powerful marketing tool that can make or break a business.

In the freelance writing industry, where competition is fierce, it is imperative that a company providing freelance writing solutions be above-board and honest. This includes making sure that the employees and representatives of the service provider are fully aware that fraudulent dealings like plagiarism cannot be tolerated. A dishonest writer who steals another’s work shows a complete lack of honor and respect for their profession, the company they represent and the client who has entrusted their project to that company.

It is a common misconception that writing is a romantic, easy pastime. Real writers (those who have the talent and perseverance to creatively craft and mold the English language) spend long hours writing and rewriting until they get their message across effectively. An honest day’s work has its just rewards, including a solid reputation and an easy conscience, and there can be no richer reward for a writer than to bask in the praise of an original piece well written.

Whilst plagiarism is a weapon that can destroy a business with just one page, honesty is the cement that holds a business together and helps it to grow. Paul Theroux once said, “Gain a modest reputation for being unreliable and you will never be asked to do a thing.”